Digital signage is all about interactive communication with your audience. Digital signage messages are used to inform and influence your audience, who could be prospects, customers, staff, or something different. The messages can be used to promote products, provide directions, explain corporate benefits, reinforce branding, manage key performance indicators and much more. As the costs for display, player, and component hardware have decreased, the use of digital signage has soared. The top segments for digital signage are retail, corporate, transportation, healthcare, and hospitality.